The “known unknown” vs the “unknown unknown”

Unplanned Risk

I run a startup and there’s a bunch of risks I plan for (competitive, talent, data breach) and a long list of minor ones I don’t plan for – the “known unknown” vs the “unknown unknown”.

Today I found out about a major risk I had not planned for that I’m hoping does not become a planet-killer for me. All of my revenue is Medicare reimbursement shared with my doctor partners. Medicare is a government program. Reimbursement checks did not go out, my customers are going to pay me 30 to 60 days later than expected. The shutdown is killing me.

How much can I sell a kidney for?

This is a shitty beginning to 2019. It’s been “thin” before, and a lot of the core team has experienced delayed payments, so they trust me to make good, but I’ve also got a bunch of vendors that don’t care that I’m a startup or where my money comes from.

No, really, how much do you think I could get for a kidney, or two. What about a lung?


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